Advertising’s 15 Basic Appeals Essay

Fowles has written other books on the effects of media on nightclub such as Advertising and Popular Culture published in 1996. He is also a researcher, publisher, and professor in media. Advertisings has also appe atomic number 18d in Mass Advertising as Social fancy by Jib Fowles. From the rubric, you base expect that this shew will appear the backgrounding behind advertisements and why people like them. It is an appropriate title beca usage Fowles breaks down to each one ch onlyenge he lists and explains why it is used to out(a)line in audiences.This essays focus is about the techniques that advertisers use to petition to audiences. Fowles got his ideas about the appeals from studying advertisements and using interviews by Henry A. Murray, a Harvard professor. Fowles separates the appeals into 15 parts and gives details on how each is used and how often. His purpose it to depose advertising, marketing and media students, and also other educators on how to us ads to ap peal to the public. Also, he wanted to inform the general public on how they are cosmos influenced. The target audience is mainly students who are studying media.Fowles does a respectable and effective job of getting his point across. His goal is to educate students and he does that well. His information is organized well, which makes the essay easy to understand. He uses a galvanic pile of details and examples to back up his points. Finally, Fowles ends his analysis by explaining to the referee how to look at ads for the things he wrote about. Advertisings cardinal Basic Appeals is a slap-up resource for any student interested in acquire more about the media.When looking at Advertisings by Jib Fowles, the reader can easily gull what each of his appeals is. He gives each appeal in a number list and describes each appeal in that list. This way of presenting information makes it very easy for the reader. soul can simply pick and choose what parts of advertising appeals he or she would like to explore and find it right away. The good organic law is a positive aspect of the writing as well as how thorough Fowles is.Advertisings can be seen as a good resource because it is very detailed.With each appeal there is a description with examples or background provided. One appeal is the request for autonomy. If the reader does not pick out what this appeal is just by looking at the title, he or she will soon know by knowledge Fowles description. Fowles gives examples of companies that use this need for autonomy. One slogan he quotes is from Visa, you can have it the way you want it, they say. Fowles explains why Visa would use this as an effective marketing tool.The focus here is upon the independence and integrity of the one-on-one this need is the antithesis for guidance (Fowles 562).Now the reader, who may not even know what autonomy is, has an understanding of the appeal and an example to clarify. After the explanation of the appeal comes the lesson on how to analyze advertisements.This part is important because if people know all of these things about ads but dont know how to apply them to what they see everyday, then(prenominal) Advertisings has missed the point. When analyzing ads yourself for their emotional appeals, it takes a crisp of practice to learn to ignore the product information sort out from all the non-product aspects of an ad the chief element which is the most striking, (Fowles 566).The viewer must not only learn to sort the information, but also he says to look at the angle the ad is viewed in and the audience it is targeted to. Again, good examples are provided to explain this. He writes about the Green Giant who is looking down on you and appealing to your need for guidance, and about the difference mingled with the message of the aforesaid(prenominal) ad if its in Penthouse (need for sex)and Cosmopolitan (need for attention),(Fowles 566). at that place are both(prenominal) who may think that despite Fow les organization, detailed explanation, and analysis, that the essay is too old to be useful to a modern audience. When describing the need for sex, appeal number one, Fowles uses some example that could be seen as dated. scratch he says that sex is only used in two share of ads because it can be too much for the viewer.Sex is definitely something seen a lot more in todays ads. He then provides examples using companies and products that arent around anymore. The description of the lithe blouse-less female astraddle a similarly clad male (Fowles 555), in the Jordache jeans commercial could winder a picture for some in their forties. Todays students power not get anything from that visual. Even though the examples are dated, the information corpse true. You may find more sex in different ads these days but advertisers are still marketing to that need and doing it in the same ways.Jib Fowles was an educator with a strong background and understanding of the media. For this reason h is goal with this essay was mainly to appeal to students. He does that well by staying organized and giving a lot of details. He puts his theory into use by informing the reader on who to analyze ads. Though some of Fowles examples are old and people may think they are outdated, his ideas are still good for todays audience. All of this makes Advertisings Fifteen Basic Appeals a good place for students to turn to when abstracted to learn more about advertisements.Work CitedFowles, Jib. Advertisings Fifteen Basic Appeals. Writing and Reading Across the Curriculum Ed. Lavrence Behrens and Lenard J. Rosen. Boston Pearson, 2013 551-68. Print.