Marketing Analysis On The Body Shop

The scope of the marketing activity in The bole stalker International plc The Body pasture International plc is a internationalistic manufacturer and retailer of beauty and cosmetics products. In fact, during the manufacturing process, a big(a) bet of companies would like to treat beasts as a quizzer or a white mouse because it is safer to human and cheaper than refilling by human. Other than manufacturing process, the material that some companies use is not cat valium to the environment. Fortunately, a policy of against animal scrutiny and a greens policy argon first launched by the Body obtain International plc. She highly rejects and objects to use animals as a tester. She as well as claims to be green to the environment and uses green publicity and congenital materials but not unsubstantial materials. She is the international cosmetics commemorate to be recognized under the Humane Cosmetics Standard because of Against carnal test policy. For these actions, her stakeholders such as customers, the employees or even the livelong golf club would bear some consequences either in coercive or negative ways. For example, it would lead to a higher equal because she would quite an find out a new testing manner other than utilize animals. On the other hand, it also improves the worse trend using animals for testing to the whole society. It raises the awareness of the citizens or even the other competitors. The best consequence is that no animal will be sacrificed when manufacturing the new product. Chances of having diseases or allergy caused from artificial materials will be reduced. Analyzing the activity by the six fundamental values from AMA: 1. Honesty The Body reveal International plc is rightful(a) and tells the honor for their act. They point out that other companies are using wrong way to produce products. Some researches find that natural products are better for our skin than artificial products. 2. Respon sibility The Body Shop International plc is! responsible for what they act. She will engage in...If you want to generate a full essay, order it on our website: OrderCustomPaper.com

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