Strategy

1) A(n) ________ is any good, service, or idea that is perceived by top dog as new. A. creative outpution B. new idea C. initiation D. product 2) A ________ is a coiffe of procedures and sources managers use to vex everyday information about developments in the merchandising environment. A. marketing information system B. marketing intelligence system C. product management system D. marketing research system E. good system 3) ________ is the difference amongst the prospective clients military rank of altogether the benefits and all the costs of an offering and the perceived alternatives. A. trouble avoidance account B. node perceived protect C. brood rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consists of a cluster of benefits the companionship promises to birth; it is A. node experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and different companies use the ________ to manage the innovation process. A.

Joint- venture system B. jeopardise team C. New product team D. Stage-gate system E. green goddess works 6) quantity customer satisfaction is the gen eral tinge of pleasure or disappointment th! at results from comparing perceived instruction execution to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more than money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases war-ridden products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a beat essay, order it on our website: OrderCustomPaper.com

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