International Marketing Management

Running head : INTERNATIONAL MARKETING MANAGEMENTmerchandising in antithetical ethnic sectionsNameUniversityCourseTutorDatePART ASelf reference criterion and multi pagan merchandiseingAccording to Glossary of merchandising (2010 ,. 1 , self reference criterion refers to the assumption that a product can successfully be sold overseas on the basis of its success in the home commercialise cultural diversity is experienced in the global markets such(prenominal) that different people int termct in the global markets . Marketers should distinguish the occurrence that customers from different backgrounds have different cultural br aspects . It is genuinely important for marketers op geological erating in the global markets to come crosswise the cultural differences of their customers . Self reference criterion is an aspect which does non allow marketers to incorporate the culture of other people . As such , people believe that other people instinctive accept their cultural believes and that there are no cultural conflicts between different cultural groups (Ntzth , Bishara 2007 .

Businesses in the modern era are experiencing a lot of changes in terms of tender , economic , technological , political and cultural aspects . Emerging trends in business indicate that cultural diversity is affecting many organizations since managers lack the ability to adopt strategies which match the cultural admit of their customers . Jackson Loehr and Azman (n . d ) explain that changes in technology have ! ship to changes in economic conditions and organizations should come up with policies which reduce be and maximize profits . There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers placed in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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