Beer Industry

CASE STUDY OF GLOBAL FORCES AND THE EUROPEAN BREWING constancy squad name : Madagascar Team mottos : Keep moving forrad Team constituent: 1. Doan Le Yen Vy 2. Tran Doan Phi Yen 3. tone Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate slant on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, excise tax, cooperate tax, packaging tax, burn tax, etc. higher(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic beverage tax income. European countries differ in their levels rate of excise, so a change in European policy impart affect some countries much than others. Moreover, there are tumid differences in taxation between different kinds of alcoholic beverages. Beer is lots stronger taxed than wine-colored. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Europe market. econom ic The economic downturn has the effect on brewing industry. The accelerating go down in beer sales is a clear sign of a worsening economy, hard put household and weakening spending. ii leaders of the beer market, SAB Miller and Heineken hire informed that the role originator has been influent by the widely distributed economic down turn. Sociolcultural The European lifestyles deplete changed.

There are excessively some autonomous cause leading to decreased beer consumption in Europe. In some countries, people prefer toast wine instead of beer. peeled generations of young people also seem to have switched their preferences in favor of pre-mixed drinks an! d spirits at the cost of beer. In addition, more and more Europeans have sentience of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products merchandise from overseas. Technological Technology has compete important role in brewing industry. Beer distributors are utilize different form of engineering science to increase productiveness levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper