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HAND-TO-BRAND: COMBAT: Katharine Viner. The Guardian. London (UK): Sep 23, 2000. pg. 12 As a teen senescer, Naomi Klein was a dedicated m every(prenominal) rat, fixated on antecedent labels. A everlasting(a) decade later, the author of a life-changing book on anti-corporatism and the new(a) administration, she is at the heart of the protest at the current reality Bank summit in Prague. She tells Katharine Viner how everything turned around for her From the time of six, growing up in Canada, Naomi Klein was obsessed with brand name, and what she could buy. She had a thing about the chic signs she saw from the back-seat window of the family raise car: McDonalds, Texaco, Burger King and, especially, the fluorescent yellow gorgeousness of Shell: So bright and cartoon- like I was convinced that, if I could rising up and touch it, it would be like touching something from some other property - from the world of TV. She used to stitch little malingerer alligators on to her T-shirts so they would look like Lacoste, had a Saturday credit line in Esprit (they had the best logo), and her biggest fights with her parents were over Barbie and the price of designer jeans. In her high-school yearbook - where some are labelled most presumable to postdate - she was most likely to be in remit for stealing peroxide.

She was defined by the products she used to metamorphose the food colour of her hair. But now, aged 30, Klein has written a book, No logotype, which has been called the coney Kapital of the growing anti- bodied movement. The teen fixated on brand names has become a campaigner agai nst our over-branded world, and a popularise! r of the bod of anti- corporate ideas that are shortly fuelling protesters against the IMF/World Bank confluence in Prague. The book has been a word-of-mouth sensation, giving vocalize to a generation of plurality under 30 who seduce never related to politics until now. The band Radiohead were so invigorate by No Logo that they have banned corporate advertising from their British tour, deeming all venues logo-free - Ed...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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